LANEIGE believes you are born with your physical appearance, but your unique appeal can be created. Sparkling Beauty is what Laneige pursues to discover beauty within you. Through 20 years of research on the interaction between water and skin, LANEIGE discovered that water not only plays an important role in moisturizing but is also effective in boosting the effects of brightening and anti-aging products. They developed their own exclusive technology, Water Science, to help bold and confident young women get naturally hydrated, supple skin anytime, anywhere with the power of water, they present to you the gift of clear, radiant skin.